Ginch Gonch Spring 08 Collection

Abdi Olow

Who said fashion can’t be fun?

Known for wild prints and design styles, Ginch Gonch’s latest Spring showing was more than just a fashion show. Models paraded the animal themed runway showcasing the label’s signature bold designs, but with a much stronger focus on vibrant colours for Spring--with everything from fluorescent pink tigers to electric blue eagles.

Sticking to their philosophy of infusing sex with everything, Ginch Gonch offered a show based on the theme of Jungle Fever with a large number of topless female models and men in very revealing briefs wearing large prints of the company’s animals “Erect Eagle, Monkey Business, Tickling Tiger, Panther Play. Jason Sutherland, when asked after his show what Ginch Gonch is all about, remarked: “It’s about being colourful, sexual, about being free, about embracing sexuality and your private parts.”