Joe Fresh Style

Bryanna Brown

Joseph Mimran, creative director for Club Monaco and Alfred Sung never fails to impress. Silver hair slicked back and clad in an equestrian blazer, white button up shirt, and jeans, the designer carried himself with a confidence to make any fashionista notice. A tad intimidated, the first thoughts in my head were, “This is man designed my Girl Guide uniform and all of my favorite serious clothing choices!" Men and women across Canada find his taste infallible in any situation, as have I from the second grade to, most likely, my grave.

Mimran’s collection of affordable and fashion-forward pieces available at Superstore were among the first to be shown throughout L'Oreal Fashion Week.

On Oct. 22, the show kicked off with Canadian supermodel Heather Marks in a simple white button-up shirt and plaid silk-pleated skirt. Models continued to mill though the runway in low wedge gold round -oe pumps and adorably preppy white dress shirts, which looked like they had popped out of a 1960s romance movie.

When asked about how he has affected the fashion sense of Canadians, Mimran said: "I hope that I've affected it in a really positive way. I hope that there is a sense of style that when people think of Canada, they think of what I've contributed."
 
Stripes, plaids, and even neon brights were re-translated on the runway for what Mimran calls "a rebirth of the classics; a redefinition, a merging of French style with preppy style which is uniquely Canadian".

"This season I was very 60s inspired; I was thinking of doey-eyed girls, very long legged girls. You know, Heather Marks was a perfect model because she's quintessentially Canadian."

You don't have to be a supermodel to appreciate the collection. Featuring mini skirts and large floppy sun hats, the collection reflected a youthfulness that will be appreciated by all Canadian women.