Chatting up the Lovely
The Love, Deming runway show at Montreal Fashion Week was as sweet as the name with bursts of colour and detail fit for any fashion-worshiping sweetheart. Most notable was an expression of colour and pretty spring prints in this Spring/Summer ’08 collection. Short, flirty dresses cinched at the waist with a wide ribbon tied in a bow paired with colourful opaque tights in splashes of turquoise and bright pink. The entire collection can be summed up in a word – fresh!
When I sat down with Melissa Taylor of Love, Deming, I immediately saw the parallels in her creative vision and her sunny disposition.
GLOSS: How did you come up with the name Love, Deming?
MT: I’m from Deming, Washington; a very small town with a population of about 200. The name Love, Deming is my way of saying ‘from’ Deming.
GLOSS: Your designs are not only a creative expression but also a conscious expression. Your fabrics have been describes as “eco-friendly.” What is your favorite fabric to work with?
MT: My favorite is vegetable cashmere. It comes from soy fibers and is durable and extremely soft. It’s fun to work with (touches her dress and offers me a feel) it looks quality and luxurious and has positive effects on the skin. I work with many organic cottons as well as bamboo and hemp, but vegetable cashmere is the softest.
GLOSS: Other than eco-friendly fabrics, what other details and materials are signature Love, Deming?
MT: Cuts such as old vintage patterns, darting in interesting areas, wooden details and old style with a new twist. I’m often inspired by vintage.
GLOSS: Your motto, or phrase for your Spring/Summer 08 collection is “Be Engaging.” Can you tell me what that means to you?
MT: Be Engaging to me means allowing yourself to be understood by another person.
GLOSS: What is your most engaging piece from this collection?
MT: Definitely the Sophia dress; it’s a party dress. I love it and I come alive when I wear it. When you feel that way, you are engaging.
GLOSS: What is your creative process; for example, what was the longest you have ever spent on a collection?
MT: Typically a collection is in my head for months. The sketching comes together in the end and very quickly after I have worked it out in my mind for a while. When preparing for a show, I have to tell myself to make decisions and stick with them. For example, I was away [in another country] and saw a girl wearing very high waist short shorts. I thought she looked great so I incorporated my version of that look into this collection. But once I designed it I thought uh oh, what am I doing? But I have to remember that I liked it initially so there is no reason to second guess myself. I have learned to trust my instincts. I just want it to be good.
GLOSS: Is this your first fashion week and what are your hopes and expectations following the show?
MT: This is my first year of shows. My goal for Montreal Fashion Week is to interest buyers.
GLOSS: Ideally, as Love, Deming grows, where can we expect to find your lines?
MT: In classy boutiques.
GLOSS: Who do you envision as your customer?
MT: My customer ranges in age from early twenties to late forties. She is a successful woman who loves life and wants her wardrobe to express who she is. She wants to be engaging.
Love, Deming: www.lovedeming.com