Nimany T-shirts

Abdi Olow

Recently, as fashion becomes ever more globalized, interest in other cultures has increased significantly among designers. Think Nicolas Ghesquière of Balenciaga and Giorgio Armani — both have taken influences from the world’s vast number of cultures to design their Spring ’08 collections.

What’s more, retailers have seen a huge growth in their customers’ interest in global-oriented styles. Why? Because the world’s major fashion markets — New York, Paris, London, Milan, Toronto — are important hubs of cultural diversity.

Creating a buzz around the world ever since they debuted three years ago, Nimany T-shirts — handmade in New York, but especially popular here in Canada for their bold designs and interesting take on fashion — are a perfect example of the new cultural landscape of fashion and today’s growing luxury T-shirt market.

With intricate designs inspired by Persian calligraphy and Middle Eastern icons, Nimany T-shirts are a must-have for spring’s new modern “it” girl or boy — a global traveller whose style is partly defined by the meshing of looks from many different cultures, traditions, and customs. Worn by celebrities and hip youngsters alike, Nimany T-shirts continue to inspire many to not only be fashionably unique, but to embrace new cultures.

It doesn’t matter whether or not one understands what the T-shirt says (although the buyer receives a beautiful inscription of the meaning of its words upon purchase), fashion is a universal language.

Founded by Nima, Nimany T-shirts are extremely beautiful and one of a kind. Alluding to why many have responded so positively to his T-shirts, Nima has noted: “As individuals, we are constantly evolving and seeking new ways to express ourselves. One-off clothing is our new hope to keep fashion fresh and unique. Fashion-savvy shoppers today are shifting away from traditional retail chains because the hottest label to wear is not the mark everyone knows, but the one that offers the security of never seeing your style duplicated.”

In Canada, Nimany T-shirts are sold exclusively in Toronto at Hush Von Osafo (851 Queen Street West, Toronto), or you can check out Nimany’s online store.

www.nimany.com